{"id":22293,"date":"2023-05-19T09:35:22","date_gmt":"2023-05-19T09:35:22","guid":{"rendered":"https:\/\/www.talentlms.com\/?post_type=customers&p=22293"},"modified":"2024-05-28T18:34:41","modified_gmt":"2024-05-28T18:34:41","slug":"lynkco","status":"publish","type":"customers","link":"https:\/\/www.talentlms.com\/customers\/lynkco","title":{"rendered":"Lynk & Co"},"content":{"rendered":"
\n
\n
\n\t

\n How Lynk & Co drives growth through<\/span>\n sales and sustainability training with TalentLMS<\/strong><\/strong><\/span>\n <\/h1>\n <\/div>\n
\n
\n \"\"\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n
\n\t\n\n
<\/div>\n\n\n
\n
\n\t \"\"\t \t\t \n \n <\/svg>\n <\/div>\n \n
\n\t \t\t\t\t\t\n\t\t\t\t <\/path>\n\t\t\t\t <\/path>\n\t\t\t\t <\/svg>\n\t\t\t\t\t

\u201cTalentLMS feels familiar, like something easy to get a grasp on.\u201d<\/mark><\/strong><\/p> MOHAMMED CHAIKH<\/strong> | <\/strong> L&D PARTNER AT LYNK & CO<\/cite>\t\t\t\t <\/blockquote>\n \n <\/div>\n\n \n\n\n

<\/div>\n\n\n\n

What global training<\/strong> looks like<\/h2>\n\n\n\n
<\/div>\n\n\n\n
\n
\n
\"\"<\/figure><\/div>\n\n\n
<\/div>\n\n\n\n

159<\/strong><\/h2>\n\n\n\n

courses in TalentLMS<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n
<\/div>\n\n\n\n

18,521<\/strong><\/h2>\n\n\n\n

courses completed<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n
<\/div>\n\n\n\n

30,000<\/strong><\/h2>\n\n\n\n

assignments done<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n
\n
\n
\n
\"\"<\/div>
Location<\/span>Global<\/div>
Industry<\/span>Automotive<\/div>
Use case<\/span>Employee Training, Sales Training<\/div>
Size of company<\/span>

1000+<\/p><\/div>

Size of training team<\/span>

11<\/p><\/div>

Number of happy learners<\/span>

3,600<\/p><\/div><\/div> <\/div>\n \n <\/div>\n

\n \n\n

About Lynk & Co<\/strong><\/h2>\n\n\n\n

Lynk & Co is a global mobility brand formed in 2016 as a joint venture founded between Geely Auto Group and Volvo Car Group. With Clubs (Lynk & Co\u2019s take on car dealerships) spread across Germany, The Netherlands, Sweden, Belgium, Spain, and Italy, Lynk & Co is rapidly scaling their operations. Their mission is to address the needs and preferences of a globally connected generation and challenge traditional automotive industry conventions.<\/p>\n\n\n\n

We spoke with Mohammed Chaikh<\/strong>, L&D Partner at Lynk & Co, who discussed the company\u2019s approach to scaling while training with TalentLMS.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n

\u201cBecause we are a growing company, TalentLMS helps us distribute training to directly address our learners\u2019 pain points and knowledge gaps.<\/mark>\u201d<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n

<\/div>\n\n\n\n

Challenging the automotive industry and retail training norms<\/strong><\/h2>\n\n\n\n

Given Lynk & Co\u2019s focus on disrupting the automotive industry, its retail department plays a major role in driving its growth. Because they forgo traditional car dealerships in favor of opening Lynk & Co Clubs, just-in-time training is critical.<\/p>\n\n\n\n

Mohammed\u2019s role as a L&D Partner is focused on enabling the company\u2019s commercial operations. With different divisions working in parallel to create and deliver engaging training, they\u2019ve found online training to be the best solution to reinforce their company\u2019s scalability.<\/p>\n\n\n\n

Whenever they open a Club in a new location, a week of onboarding is required for retail staff to familiarize themselves with Lynk & Co\u2019s brand and product that starts with TalentLMS. <\/p>\n\n\n\n

<\/div>\n\n\n\n
\n

\u201cWhenever someone joins our retail department, we have an onboarding training program ready for them with more than 10 modules, covering everything from our mission as a company to sustainability to sales training.<\/mark>\u201d<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n

<\/div>\n\n\n\n

Because they\u2019re growing fast, onboarding training alone is not enough. They need to make sure everyone, new and existing staff, keep up with changes. And that\u2019s where weekly tests come in handy. <\/p>\n\n\n\n

\u201cWe create and roll out tests with TalentLMS on an almost weekly basis for our engagement centre staff. We use them to assess how our learners understand the information we\u2019re giving them.\u201d<\/em><\/strong> Mohammed shared an example: \u201cWhenever we change our workflow, or our car gets a facelift, we must deliver training effectively.\u201d<\/em><\/strong><\/p>\n\n\n\n

Lynk & Co is proactive in addressing its staff\u2019s knowledge gaps, ensuring everyone is on the same page at all times. 
\u201cWhen there\u2019s a training need, we must decide\u2013should we do an on site or online training? <\/em>Most of the time, we choose to go with online training, and that\u2019s where TalentLMS comes in<\/em><\/strong>.\u201d <\/em><\/p>\n\n\n\n

For Lynk & Co, employee training isn\u2019t only about the day-to-day tasks, though. Learning is strongly linked to the company values, too.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Lynk & Co\u2019s brand (and) values<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n

Mohammed explained that sustainability is one of the core pillars of Lynk & Co, something that everyone in the company has to be aligned on.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n

“We do monthly tracking of the sustainability training completion rate, and it\u2019s difficult to do that without an LMS. We\u2019re using TalentLMS to help staff complete their training and learn how to present our take on sustainability to customers. TalentLMS helps employees share a consistent brand image.<\/mark>\u201d <\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n

<\/div>\n\n\n\n

Speaking of brand image, white labeling has proven to be a major selling point of TalentLMS for Lynk & Co. \u201cWe think that TalentLMS is very user-friendly from a learner\u2019s perspective. <\/em>Being able to place our logo and colors on the portal makes it feel like a natural part of our brand for our learners<\/em><\/strong>, which is something we truly appreciate. <\/em>TalentLMS feels familiar, like something easy to get a grasp on<\/em><\/strong>.\u201d<\/em> <\/p>\n\n\n\n

<\/div>\n\n\n\n

Custom reports<\/strong> are a lifesaver<\/strong><\/p>\n\n\n\n

Making sure that everyone completes their online training in due time is key to Lynk & Co\u2019s continued scaling. It\u2019s why administrators also found that TalentLMS saves their time. Mohammed explains how he uses TalentLMS\u2019s Reports functionality extensively to stay on top of the training game on a monthly basis.<\/p>\n\n\n\n

\u201cWho did the online learning on a particular date? What\u2019s the training completion percentage? Custom reports in TalentLMS have really helped us keep track of how well the training sticks with our learners<\/strong>. For example, every month, we get an automatic report about courses everyone needs to take. This report saves us time from tracking training data manually.\u201d<\/em><\/p>\n\n\n\n

<\/div>\n\n\n\n

Behind the (training) scenes<\/strong><\/strong><\/p>\n\n\n\n

The company found the overall support behind TalentLMS to be just as intuitive as the portal itself. \u201cWe\u2019ve received nothing but help whenever we need it, and <\/em>we\u2019re really happy with the TalentLMS Knowledge Base<\/em><\/strong>.\u201d<\/em><\/p>\n\n\n\n

Transparency is something that Mohammed really appreciated in regard to TalentLMS as well. While all pricing plans are available on the TalentLMS website, he found his company\u2019s Success Manager even more valuable. <\/p>\n\n\n\n

\u201cWhat\u2019s really been helpful to us is that <\/em>there\u2019s a TalentLMS representative dedicated to our learning portal<\/em><\/strong>. For example, we\u2019ve renewed our plan recently. Our Success Manager gave us a detailed breakdown of each plan. This made it really easy for us to choose the right one for our needs.\u201d <\/em><\/p>\n\n\n\n

<\/div>\n\n\n
\n
\n\t \"\"\t \t\t \n \n <\/svg>\n <\/div>\n \n
\n\t \t\t\t\t\t\n\t\t\t\t <\/path>\n\t\t\t\t <\/path>\n\t\t\t\t <\/svg>\n\t\t\t\t\t

\u201cOnsite training is hard to scale with one or two trainers<\/em>\u2014this is where online learning comes into play.\u201d<\/em><\/strong><\/p> MOHAMMED CHAIKH | <\/strong> L&D PARTNER AT LYNK & CO<\/cite>\t\t\t\t <\/blockquote>\n \n <\/div>\n\n \n\n\n

<\/div>\n\n\n\n

Lynk & Co\u2019s staff embrace learning with TalentLMS<\/strong><\/h2>\n\n\n\n

By ensuring that his company always has the right plan in place, Mohammed can deliver training at the right scale for Lynk & Co\u2019s needs at that moment. The company\u2019s staff has reacted positively to how straightforward and user-friendly the learning portal is. <\/p>\n\n\n\n

\u201cTalentLMS helps us keep our online learning as simple and easy to follow as possible.<\/em><\/strong> We\u2019ve never heard poor feedback from our learners. They only ever had minor issues like forgotten passwords, in which case they ask for help resetting them.\u201d <\/em>he added.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Making the most out of their online learning<\/strong><\/h2>\n\n\n\n

Due to the global nature of their operations, Mohammed spoke about delivering training with and without a reliable LMS in place. Even though onsite training is still being done, especially for the onboarding of new Clubs, he realized that online training, most of the time, is a better fit to enable the company\u2019s continued growth. <\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
\"\"<\/figure><\/div>\n\n\n
<\/div>\n\n\n\n

Sign up for a forever-free account.<\/strong><\/h2>\n\n\n\n

No credit card required.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
Get started<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
<\/div>\n\n\n\n

Toward the future with TalentLMS<\/strong><\/h2>\n\n\n\n

Mohammed has found webinars to be a great additional resource.

\u201c<\/em>The TalentLMS webinars are a great resource for us<\/em><\/strong>. <\/em>They allow us to learn the ins and outs of the platform so we can understand its full potential more easily<\/em><\/strong>.\u201d<\/em>

He touched on the fact that even if he can’t make it to the webinar on time, he can still watch its recording in his spare time.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Given the learners\u2019 satisfaction with the learning portal and the positive results from it on an almost weekly basis, Mohammed is excited to scale Lynk & Co\u2019s use of TalentLMS even further.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n

\u201cWe\u2019ll make training even more of a focus for our company. There\u2019s so much more to do with it. For instance, we\u2019ve only recently started using the Single Sign-On feature.\u201d <\/em>Mohammed added. \u201cWe want to do a lot more with TalentLMS moving forward.\u201d<\/mark><\/em><\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n

<\/div>\n\n\n\n

With the company-wide onboarding training being one of the important projects for Mohammed and his team, he hopes to do even more with their learning portal. <\/p>\n\n\n\n

\u201cWe are happy with TalentLMS itself and its support. Lynk & Co is a company that\u2019s scaling and our training needs will continue to increase. We\u2019re looking forward to using TalentLMS to its full potential.\u201d<\/em><\/p>\n\n\n\n

<\/div>\n\n\n\n
\n

\u201cThere\u2019s still so much for us to gain from TalentLMS.<\/strong><\/em> I don’t think we’ve unlocked its full potential yet.<\/mark>\u201d<\/em><\/strong><\/p>\n<\/blockquote>\n\n <\/div>\n \n <\/div>\n \n\n\n

<\/div>\n\n<\/div>\n\n\n
\n\t\n\n

Explore more training success stories<\/strong><\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n
\n
\n \"Roland\"
\n \"\" <\/div>\n <\/div>\n \n
\n Technology<\/span>\n <\/div>\n
Roland<\/h5>\n

\u201cHow Roland upskills a global sales team in a hybrid work environment\u201d<\/p>\n

\n \n Read more <\/a>\n <\/div>\n \n <\/div>\n \n
\n
\n \"Isuzu
\n \"\" <\/div>\n <\/div>\n \n
\n Automotive<\/span>\n <\/div>\n
Isuzu UTE<\/h5>\n

\u201cIsuzu sales went up after rolling out training to 1,500+ with TalentLMS\u201d<\/p>\n

\n \n Read more <\/a>\n <\/div>\n \n <\/div>\n \n
\n
\n \"Formlabs\"
\n \"\" <\/div>\n <\/div>\n \n
\n Retail<\/span>\n <\/div>\n
Formlabs<\/h5>\n

\u201cHow Formlabs turned unstructured training into a world-class partner education program\u201d<\/p>\n

\n \n Read more <\/a>\n <\/div>\n \n <\/div>\n \n <\/div><\/div>\n\n\n
\n
See more<\/a><\/div>\n<\/div>\n\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
\n\t\n\n

Train your people. Measure results. Drive growth.<\/strong><\/h4>\n\n\n\n

TalentLMS gives you the tools to supercharge every step of your training.<\/p>\n\n<\/div>\n\n\n

\n
\n
\n
\n
\n \n \n \n
\n \n
\n
\n
\n